How do you get the biggest bang for your marketing buck?

Answer: Cross platform integration!

Sounds terribly geeky, right? Let me explain: The more marketing venues on which you have an active presence that also send viewers to your other active venues, the more you increase the possibility you’ll convert interested parties into sales. Repeat your message on as many platforms as you can.

Chances are you’ll reach more of your audience by appearing on several different venues – […]