Delivering on Your Brand Promise

2011-11-03T23:43:48-07:00November 3, 2011|Branding, Business Success, Entrepreneurs, Marketing|

Promises Ave.

Last week’s post on Truth in Advertising briefly touched on the importance of delivering your brand promise, but I didn’t give you much explanation about it. (Not exactly fair, is it?)

We all know many brands which either deliver their brand promise on the nose (Apple), or get close but miss the mark a bit (Microsoft). The problem with the latter brand is our […]