Before You Tweet: Getting Ready to Launch a New Media Channel

2018-01-17T15:31:12-08:00May 2, 2012|Advertising, Branding, Customer Service, Marketing, Online Marketing, Social Media, Twitter|

Twitter on Cornucopia

It’s said that at least half of all 500 million Twitter accounts are unused.

I, myself, had an account for eons before I felt I could devote the appropriate attention to growing a follower base. (Of course, I wish I’d starter sooner, too!)

Back in the day b.d. (before digital), marketing campaigns and their accompanying advertisements were planned out well in advance of rollout. Research was conducted about appropriate […]