Some would say marketing is EVERYTHING you do for your business that makes any kind of impression on your target market, from the way that the receptionist answers the phone, to your advertising and customer service. And while it’s true that anything public-facing will make either a positive or negative impression on prospects and customers, that definition is so all-encompassing it’s not particularly helpful at understanding where to focus your attention in order to […]
In a couple of weeks I can expect to begin seeing many blog posts, webinars and white papers on goal-setting for the new year. Grrrrrrrrrrrr!
It’s not that I don’t like setting goals, I think it’s essential as a tool leading to success. But it’s mighty difficult to squeeze in the time for this task.
January came and went with a flurry of activities, making goal-setting and review a […]