Some would say marketing is EVERYTHING you do for your business that makes any kind of impression on your target market, from the way that the receptionist answers the phone, to your advertising and customer service. And while it’s true that anything public-facing will make either a positive or negative impression on prospects and customers, that definition is so all-encompassing it’s not particularly helpful at understanding where to focus your attention in order to […]
According to a 2012 study by the Event Marketing Institute, 58% of event marketing participants purchased the marketed product after the event, and 86% of these consumers became regular customers. With those kinds of results, what is event marketing? And should you incorporate it into your marketing strategy?
Here’s one definition of Event Marketing:
Event marketing is a promotional strategy that involves face-to-face contact between companies and their customers at special events like concerts, fairs, and […]