30 04, 2013

Are You Showcasing?

2016-12-11T16:09:19-08:00April 30, 2013|Business Success, Entrepreneurs, Graphic Design, Marketing|

Last week I attended the Napa Chamber of Commerce’s Napa Valley Business Showcase and Women in Business and Technology Symposium at the Meritage Resort. My visit had a number of purposes. (Tip #1: If you plan to attend a trade show, you better go with some specific goals in mind. Otherwise you get mighty disappointed, especially when you have to walk a long distance from where you parked your car to attend the event.)

8 08, 2012

Making Your Case – A Case Study in Credibility

2018-01-17T15:31:11-08:00August 8, 2012|Advertising, Branding, Marketing, Online Marketing, Video Advertising|

Case Study Banner

“Do you have something you can leave with me?”

Inwardly you cringe when those words hit your ears.

You smile at your prospect trying to cover up your embarrassment without giving away your embarrassment at not having anything beyond your business card to give her. Your mind races to come up with an adequate excuse while you look at the office ceiling tiles clenching your teeth to stall for […]