20 05, 2011

How Many Impressions Does It Take?

2011-10-23T23:18:32-07:00May 20, 2011|Advertising, Customer Mindset, Marketing, Promotions, Sales|

Tootsie Roll Pop Owl
Do you remember the owl in the Tootsie Roll Pop commercials?

The gimmick was “How many licks does it take to get to the center of a Tootsie Roll Pop?”

He made an impression on me (although I never bought nor consumed these candies). They imbued him with smarts with his mortar board wardrobe and ability to count (all the way to 3 licks)!

What probably made the greatest […]

13 04, 2011

The Value of Good Design

2011-10-24T00:20:49-07:00April 13, 2011|Advertising, Branding, Graphic Design, Marketing, Online Marketing, Value of Good Design|

Part 3 on the Elements of Good Design

Amnesty International - Soccer Ball Ad for Puerto Rico 2008
Coke vs. Pepsi – a familiar battle, no?

(No, I’m not asking you to draw a connection between soccer and these cola brands.)

Last year Pepsi didn’t run a single ad in the Super Bowl. This year they did, along with arch rival, Coke. Turns out Pepsi got a big surprise last year: Social media […]

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