How to Get a Great Testimonial (Part 1)
Marcia Macomber2016-12-11T16:09:19-08:00Ever since Amazon seamlessly melded products with their consumer reviews, B2B and B2C businesses have been working to incorporate reviews and testimonials into their on- and off-line communications. It’s understandable since rave reviews go a long way towards shortening the typical sales cycle and converting at a higher rate. (“If “Frustrated Jane” love this service, then the likelihood I will too just went up considerably.”)
“I Forget to Ask for Testimonials”
Here’s a short list of obstacles […]