Can a Hershey’s Bar Close a Sale?

2011-10-13T02:59:45-07:00September 7, 2011|Business Success, Customer Mindset, Marketing, Sales|

Hershey's Bar and Clock

A Tale of (Almost) Two Closes

The scene: Jean smiles, shaking Bob’s hand across the desk, and finishes with, “I know you’re going to be very happy with what we can do for your company.” And Bob responds, “I’m really looking forward to working with you and your team.”

Jean is clearly delighted as she walks out into the crisp, morning air at 9:45 a.m. that Wednesday morning from Bob’s […]