Searching for Signs of Engaging Friends on Facebook

2018-01-17T15:31:13-08:00April 11, 2012|Advertising, Branding, Facebook, Marketing, Online Marketing, Social Media|

The first obstacle to overcome in Facebook fan-building is not falling into the Kevin Costner Syndrome trap. This is so named for those who mistakenly believe that once they’ve built their fan page, the fans will come. It doesn’t work that way.

Remember how the Blues Brothers did it long ago? They drove all around Chicago’s south side with an enormous speaker strapped to the roof of the Bluesmobile […]