Do you know what GE is?

2016-02-23T14:58:52-08:00January 11, 2016|Advertising, Marketing, Online Marketing|

I could be wrong, of course, but this TV commercial has been irritating me since it launched last September. Perhaps you’ve seen it?

https://youtu.be/OvfU1NpCJQQ

This is just one in a series of commercials, “What’s the Matter with Owen?” But here’s the short version of the story: A just-out-of-college twenty-something proudly tells his friends he landed a job programming for GE. They look disappointed and confused, inquiring why he won’t be doing the great things […]