14 03, 2016

Waiting for Facebook* Results?

2016-12-11T16:09:17-08:00March 14, 2016|Advertising, Branding, Digital Marketing, Facebook, Marketing, Online Marketing, Social Media|

As a child, do you remember bugging your mom, “When’s supper gonna be ready?” Or, “Are we there yet?” Or waiting for the train to arrive (with your dad in it coming home from work)?

It seemed to take for-e-ver to arrive, didn’t it?

That’s what everyone wants to know about social media marketing: When will the customers come banging on my door in droves?

First, remember how your mom said, “A watched kettle never boils”? Or, “If […]

23 02, 2016

What Does It Take for Successful Facebook Marketing?

2016-12-11T16:09:17-08:00February 23, 2016|Business Success, Digital Marketing, Facebook, Good Business Practices, Marketing, Online Marketing, Social Media|

A recent report on Marketing Profs provided interesting statistics to see how businesses stacked up against one another on this topic. A key finding by research  firm TrackMaven in the report, was the overall decline in consumer engagement. That wasn’t particularly surprising. But what got my attention was the sheer volume (or lack thereof) of work involved. And I’ve been pondering the results ever since to see how it compares with my own clients’ results. […]

20 12, 2015

Facebook Wants You to Talk to Your Fans and Customers!

2016-12-11T16:09:18-08:00December 20, 2015|Digital Marketing, Facebook, Marketing, Online Marketing|

Facebook recently introduced yet another upgrade to their services in an effort to further entice business page owners to improve their interactions with fans and customers. This is but one in a string of changes (seemingly for the good!) that has been rolled out since summer. Many are introduced without fanfare, leaving users to speculate their purpose and benefits.

This latest change came in mighty handy for me recently as I went to reply to a […]

15 11, 2012

Who (and What) Do You Trust?

2018-01-17T15:31:10-08:00November 15, 2012|Advertising, Business Success, Direct Mail, Email Marketing, Marketing, Online Marketing, Social Media|

Elephant and Dog PhotoLike. Trust. Credibility.

This is the order in which we make decisions to hire a company or individual, or how we buy a product. In the “Like” stage, the Buyer either has a positive feeling about the brand or has a sense of enjoyment talking with you. Passing this first test can occur very quickly. But if a Buyer doesn’t have the […]

22 08, 2012

Make Your Marketing Garden Grow

2018-01-17T15:31:11-08:00August 22, 2012|Advertising, Business Success, Facebook, Marketing, Online Marketing, Sales|

My New Garden and Deck in Sonoma
Cue Leonard Bernstein’s Make Our Garden Grow on YouTube while you read.

I’m a gardener.
It’s just like marketing.

The most successful gardening requires lots of things many occasional (or uninformed) gardeners don’t want to do. Double-digging. (I hate doing this, but I just did it for my new garden.) Amending soil with […]

18 07, 2012

Searching for the Dollar Signs in Social Media

2018-01-17T15:31:12-08:00July 18, 2012|Business Success, Marketing, Pinterest, Sales, Social Media, Twitter|


This article originally ran in the Napa Chamber of Commerce’s June 2012 issue of COMMERCE! I had planned to run it a wee bit earlier for my readers. But, alas, my move (more below) put a damper on that plan.

“Can I make money from it?”

This is usually the first question I hear from a client when asked about joining the social media revolution. The second question is: “What’s […]

31 05, 2012

Get Instant Content Ideas to Kickstart Your Twitter Account

2018-01-17T15:31:12-08:00May 31, 2012|Branding, Online Marketing, Social Media, Twitter|


Some of my clients and lots of my prospective clients tell me they’re intimidated about starting a Twitter account. (Okay, they don’t really say, “I’m intimidated.” I infer that from their tone of voice and gestures.)

What they mean is that they’ve seen a few tweets and the 140-character truncated language is daunting to them. Perhaps they felt the learning curve would be steep. I know I did.

The good news […]

10 05, 2012

Why Twitter Builds Your Target Audience

2018-01-17T15:31:12-08:00May 10, 2012|Marketing, Online Marketing, Productivity, Social Media, Twitter|

Many folks ask me why they should invest in using Twitter if they already have a Facebook page (and vice versa). After all, a tweet lasts but a few seconds and then it’s gone, lost in the stream.

  • Yes, although many people use both platforms, many do not. So you are expanding your reach.
  • For those who do follow you on both Facebook and Twitter, your message is reinforced by being […]
25 04, 2012

What’s Your Facebook Success Score?

2018-01-17T15:31:12-08:00April 25, 2012|Advertising, Facebook, Marketing, Social Media|

Facebook Success Quiz We’ve spent quite a bit of time these last few weeks, Friend, examining myriad methods and tools for optimizing your business fan page, attracting Likes and engagement and various weekly plans and strategies to make your page come to life and remain active. Have you been making progress?

If you’re still not certain where to start with fine tuning your Facebook […]

18 04, 2012

Facebook Content: Curate and Create to Engage Fans

2018-01-17T15:31:13-08:00April 18, 2012|Advertising, Branding, Customer Service, Facebook, Marketing, Online Marketing, Social Media|

Help! I don’t know what to post about!?!”

It’s a common complaint I hear from business owners: the deer-in-headlights effect when trying to post to their Facebook fan page.

Sure, it all sounds so easy! Find someone else’s interesting post and click “Share.” Done! Right? …

But what if my fans aren’t interested? Should I pick a different one? What about that picture over there? I like that one! Oh, what a great quote. I bet my fans […]