13 04, 2011

The Value of Good Design

2011-10-24T00:20:49-07:00April 13, 2011|Advertising, Branding, Graphic Design, Marketing, Online Marketing, Value of Good Design|

Part 3 on the Elements of Good Design

Amnesty International - Soccer Ball Ad for Puerto Rico 2008
Coke vs. Pepsi – a familiar battle, no?

(No, I’m not asking you to draw a connection between soccer and these cola brands.)

Last year Pepsi didn’t run a single ad in the Super Bowl. This year they did, along with arch rival, Coke. Turns out Pepsi got a big surprise last year: Social media […]

16 03, 2011

Made You Look!

2011-10-24T01:02:41-07:00March 16, 2011|Advertising, Branding, Graphic Design, Marketing, Value of Good Design|

Part 2 on the Elements of Good Design

Lamborghini Driving Ad

Do you ever stop to look at an ad in a magazine, billboard or newspaper just because it looks great?

That’s what advertisers are hoping – even if you’re not the target market.

Getting folks to stop and look at a printed ad or an online banner ad is the name of the game. Some marketing executives estimate we are bombarded by […]

Go to Top