The Ancient Secret to Direct Mail Treasure

2011-10-25T04:39:57-07:00February 16, 2011|Advertising, Business Success, Direct Mail, Marketing|

Ancient Secret to Direct Mail Treasure Artwork

There can be more hidden trap doors, bottomless pits, and rooms full of slithering snakes to dodge in order to run a successful direct mail campaign than in an Indiana Jones adventure movie. When discussing marketing tactics to employ with a new client, it’s not unusual for me to hear: “We did a big mailing last year; we didn’t get any calls off […]