3 06, 2015

How to Get a Great Testimonial (Part 2)

2016-12-11T16:09:19-08:00June 3, 2015|Good Business Practices, Marketing, Testimonials|

In How to Get a Great Testimonial (Part 1), we addressed how to overcome the initial hurdles of getting great testimonials.  By now you should be past the fear of, or forgetting to, ask for raving reviews of your work.

You’ve now asked for the testimonial – at the right time (when the customer is most happy with her purchase), using the right medium (email, online, phone, snail mail…) How can you ensure […]

27 05, 2015

How to Get a Great Testimonial (Part 1)

2016-12-11T16:09:19-08:00May 27, 2015|Customer Mindset, Customer Service, Good Business Practices, Testimonials|

Ever since Amazon seamlessly melded products with their consumer reviews, B2B and B2C businesses have been working to incorporate reviews and testimonials into their on- and off-line communications. It’s understandable since rave reviews go a long way towards shortening the typical sales cycle and converting at a higher rate. (“If “Frustrated Jane” love this service, then the likelihood I will too just went up considerably.”)

“I Forget to Ask for Testimonials”

Here’s a short list of obstacles […]

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