What Does a Great Customer Cost?
Marcia Macomber2011-10-24T01:22:13-07:00Part 2 in a series about The Customer
When we last left this drama (known as your business) our heroine was in peril: Was she worth a little or a lot to you to acquire? (And I use the female gender since statistically they make more buying decisions. I won’t, however, get into the nuances between B2C and B2B buyer statistics. We’ll save that for another […]