2 08, 2012

Successful Marketing Is a Two-Way Street

2018-01-17T15:31:11-08:00August 2, 2012|Business Success, Customer Service, Entrepreneurs, Marketing, Productivity|

Brian Signorelli’s Why I Fired My Marketing Agency article on Hubspot got my attention right away. After all, I wanted to know what big mistake(s) this guy’s agency made and what I should do to avoid it myself. (All those negatives don’t add up to a positive.)

Since I got a lot of feedback on my piece last week, Using the 80/20 Marketing Rule to Vastly Increase Sales, […]

20 05, 2011

How Many Impressions Does It Take?

2011-10-23T23:18:32-07:00May 20, 2011|Advertising, Customer Mindset, Marketing, Promotions, Sales|

Tootsie Roll Pop Owl
Do you remember the owl in the Tootsie Roll Pop commercials?

The gimmick was “How many licks does it take to get to the center of a Tootsie Roll Pop?”

He made an impression on me (although I never bought nor consumed these candies). They imbued him with smarts with his mortar board wardrobe and ability to count (all the way to 3 licks)!

What probably made the greatest […]

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