Making Your Case – A Case Study in CredibilityMarcia Macomber2018-01-17T15:31:11-08:00
“Do you have something you can leave with me?”
Inwardly you cringe when those words hit your ears.
You smile at your prospect trying to cover up your embarrassment without giving away your embarrassment at not having anything beyond your business card to give her. Your mind races to come up with an adequate excuse while you look at the office ceiling tiles clenching your teeth to stall for […]