1 03, 2012

78 Calls To Action!


Part Five (and last!) in a series on the Marketing Equation
Action! Film Slate

You’ve rehearsed; set the scene; and actors are waiting in the wings (per se). Curtain up! And…  Action!

That’s the general idea in the Marketing Equation: You’ve grabbed your audience’s attention, convinced them through engagement to stick around for more. With your keen dramatic sensibilities you’ve got them on the edges of their seats […]

78 Calls To Action!2018-01-17T15:31:14-08:00
21 07, 2011

Would You Like a Magic Wand?


Hour Glass Image

Have you ever wished you could go around to each of your clients with a magic wand and Boom! You strike them on the head and suddenly they know each and every wonderful thing (read: benefit) about your product or service?

That’s how I felt yesterday morning.

The Plan

I was one of two speakers for a seminar on Email Marketing Best Practices. The room was packed. We had a […]

Would You Like a Magic Wand?2011-10-16T22:07:38-07:00
16 02, 2011

The Ancient Secret to Direct Mail Treasure


Ancient Secret to Direct Mail Treasure Artwork

There can be more hidden trap doors, bottomless pits, and rooms full of slithering snakes to dodge in order to run a successful direct mail campaign than in an Indiana Jones adventure movie. When discussing marketing tactics to employ with a new client, it’s not unusual for me to hear: “We did a big mailing last year; we didn’t get any calls off […]

The Ancient Secret to Direct Mail Treasure2011-10-25T04:39:57-07:00
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