I’ve recently been updating my website to add a new social media service page, fleshing out the FAQs page, and at long last, filling in some Resources for my clients and site visitors. Having had the content of these pages prepared in some partially complete form for many months, I came to the conclusion that it was better to […]
Part Five (and last!) in a series on the Marketing Equation
You’ve rehearsed; set the scene; and actors are waiting in the wings (per se). Curtain up! And… Action!
That’s the general idea in the Marketing Equation: You’ve grabbed your audience’s attention, convinced them through engagement to stick around for more. With your keen dramatic sensibilities you’ve got them on the edges of their seats […]
Have you ever wished you could go around to each of your clients with a magic wand and Boom! You strike them on the head and suddenly they know each and every wonderful thing (read: benefit) about your product or service?
That’s how I felt yesterday morning.
I was one of two speakers for a seminar on Email Marketing Best Practices. The room was packed. We had a […]
There can be more hidden trap doors, bottomless pits, and rooms full of slithering snakes to dodge in order to run a successful direct mail campaign than in an Indiana Jones adventure movie. When discussing marketing tactics to employ with a new client, it’s not unusual for me to hear: “We did a big mailing last year; we didn’t get any calls off […]