8 08, 2012

Making Your Case – A Case Study in Credibility

2018-01-17T15:31:11-08:00August 8, 2012|Advertising, Branding, Marketing, Online Marketing, Video Advertising|

Case Study Banner

“Do you have something you can leave with me?”

Inwardly you cringe when those words hit your ears.

You smile at your prospect trying to cover up your embarrassment without giving away your embarrassment at not having anything beyond your business card to give her. Your mind races to come up with an adequate excuse while you look at the office ceiling tiles clenching your teeth to stall for […]

8 08, 2012

12 TIPS for Creating Great Brochures

2018-01-17T15:31:11-08:00August 8, 2012|Advertising, Branding, Brochures, Copywriting, Graphic Design, Marketing|

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Here are a dozen quick tips to ensure your product or services brochure has everything you need, everything your prospects want, and makes it a breeze to close the sale:
~ 1 ~
Determine your specific target market you aim to sell to with this brochure before any other considerations.
~ 2 ~
Create a plan to distribute your […]
9 03, 2012

Print Isn’t Dead!

2018-01-17T15:31:14-08:00March 9, 2012|Advertising, Branding, Graphic Design, Marketing, Promotions, Value of Good Design|

Just finished a new brochure for Ironwood Landcrafters. You can find a snapshot of it on my Brochures page as well as below.

Why create printed collateral in this digital day-in-age? Simple, a good fifty percent of the business and consumer world still prefers the tactile experience of holding and reading a paper brochure. It’s cast more in stone (per se) than the fleeting changes seen on […]

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