3 11, 2011

Delivering on Your Brand Promise

2011-11-03T23:43:48-07:00November 3, 2011|Branding, Business Success, Entrepreneurs, Marketing|

Promises Ave.

Last week’s post on Truth in Advertising briefly touched on the importance of delivering your brand promise, but I didn’t give you much explanation about it. (Not exactly fair, is it?)

We all know many brands which either deliver their brand promise on the nose (Apple), or get close but miss the mark a bit (Microsoft). The problem with the latter brand is our […]

28 10, 2011

Is There Truth in Your Advertising?

2011-10-28T22:03:06-07:00October 28, 2011|Advertising, Branding, Copywriting, Email Marketing, Marketing, Online Marketing, Promotions, Sales|

Spencers Pulomic Elixir

“100% Guaranteed!”

“Make $1 Million in 10 Days!”

“Instantly Cures Baldness”

These promises in advertising have been around for …well… as long as there have been snake oil salesmen.

Most don’t buy into it. Of course, if you don’t know the claims an ad makes are too far fetched to be true, you might buy it in the hope it will solve your problem. Hence, the […]