The Payroll Factory – Website Design

2014-08-25T17:11:31-07:00

While the existing website was functioning okay, it could not be updated. And the company’s owner wished to update her site with new information, staff enhancements and give it a more modern appearance. Goals included:

  • Ability to easily update now and in the future
  • Incorporate artwork and copy from the current traditional ad campaigns
  • Add client testimonials
  • Maintain a high-level of site security

Solutions

  • Created WordPress site with [popover title=”Responsive Design” title_bg_color=”” content=”Site design that responds to the size of the viewer’s window screen: Site features rearrange and resize on screen to fit the desktop, tablet or phone size being used. Older websites did not offer this feature and required manual zooming in and out to read the text or navigate pages.” content_bg_color=”” bordercolor=”” textcolor=”” trigger=”click” placement=”” class=”” id=””]responsive design[/popover] theme
  • Updated site with new artwork, content and can be updated by anyone in the future
  • Assessed site security requirements thoroughly prior to implementation ensuring site will remain protected.

Results

An interesting challenge in developing this site was crafting a story from the new photos used on the home page slider. Each image captured the potential pitfalls of accounting. And the trick was to convey The Payroll Factory could resolve any problems — not be stuck in them. It all worked out. The client said,  “I love my website so much. Thanks so much!!”

Mangiantini Construction – Website Design

2014-08-25T20:11:38-07:00

The company’s old site was out-of-date, un-updatable and did not reflect their current construction portfolio. Goals for updating included:

  • Craft an up-to-date website including all their recent construction project photos and case studies
  • Highlight new services not mentioned on the old site
  • Create calls-to-action throughout the site
  • Simplify the process of choosing a contractor
  • Employ [popover title=”Responsive Design” title_bg_color=”” content=”Site design that responds to the size of the viewer’s window screen: Site features rearrange and resize on screen to fit the desktop, tablet or phone size being used. Older websites did not offer this feature and required manual zooming in and out to read the text or navigate pages.” content_bg_color=”” bordercolor=”” textcolor=”” trigger=”click” placement=”” class=”” id=””]Responsive Design[/popover] for ease of use on all platforms
  • Provide back-end [popover title=”Analytics” title_bg_color=”” content=”Analytics software provides feedback data on site performance. This can be anything from visitor count to traffic flow, e-commerce conversion, demographics and the source from which a visitor came to the site.” content_bg_color=”” bordercolor=”” textcolor=”” trigger=”click” placement=”” class=”” id=””]analytics[/popover]

Solutions

  • Created WordPress site with a premium [popover title=”Responsive Design” title_bg_color=”” content=”Site design that responds to the size of the viewer’s window screen: Site features rearrange and resize on screen to fit the desktop, tablet or phone size being used. Older websites did not offer this feature and required manual zooming in and out to read the text or navigate pages.” content_bg_color=”” bordercolor=”” textcolor=”” trigger=”click” placement=”” class=”” id=””]responsive design[/popover] theme
  • Selected the portfolio images that showcased the client’s diversity of projects
  • Crafted series of case studies to demonstrate client’s abilities and results

Results

The client now has a showcase of his current work which can be updated at any time. Over the past several months we have supplemented the portfolio with new case studies and client testimonials. Reports the client, “We are so pleased with your services. Great job!!!”

Explainer Video – Véraison at Mathis Vineyard

2014-08-28T15:24:58-07:00

Short and simple, this video provides a brief explanation for the client’s fans and customers about the progress of this vintage’s growing season. One of the best ways to build brand-raving fans and [popover title=”Influencers” title_bg_color=”#eaa41c” content=”People who are your biggest and most loyal fans who also create visibility for your product or service by sharing your news with their own social networks.” content_bg_color=”#eadec2″ bordercolor=”#eaa41c” textcolor=”#333333″ trigger=”click” placement=”” class=”” id=””]influencers[/popover] is to keep them up-to-date on key information about products and services. Most importantly, keep that information unique and valuable to viewers and fans.

Behind-the-scenes: The client prefers his videos not to look too polished or commercial, i.e. not expensive. He puts his money primarily in producing fantastic wine–not video! That means they are shot without a script. Lighting and sound may be less-than-perfect. Video is shot on a cell phone. Graphics for titles and credits are kept to a minimum or not used at all. All in all, this ‘down and dirty’ explainer video can be shot and edited within a few hours.

Label and Package Design – Legs Wine

2014-12-13T14:12:30-08:00

This client began as a garagiste and has since expanded to sell the wines. The brand name came from the two lady winemakers who were very tall (still are!) and known for their gams. Striking upon the right visuals took a bit of time (before I came onto the scene). When I showed them a quick mock up of the seamed stockings in stilletoes with the logo font, they were immediately sold on the concept. And while they were still working out of the garage (literally) with small batches of wine, I recommended they match the Christian Laboutin, shoe-sole red with a red wax closure.

Go to Top