The company’s old site was out-of-date, un-updatable and did not reflect their current construction portfolio. Goals for updating included:
- Craft an up-to-date website including all their recent construction project photos and case studies
- Highlight new services not mentioned on the old site
- Create calls-to-action throughout the site
- Simplify the process of choosing a contractor
- Employ [popover title=”Responsive Design” title_bg_color=”” content=”Site design that responds to the size of the viewer’s window screen: Site features rearrange and resize on screen to fit the desktop, tablet or phone size being used. Older websites did not offer this feature and required manual zooming in and out to read the text or navigate pages.” content_bg_color=”” bordercolor=”” textcolor=”” trigger=”click” placement=”” class=”” id=””]Responsive Design[/popover] for ease of use on all platforms
- Provide back-end [popover title=”Analytics” title_bg_color=”” content=”Analytics software provides feedback data on site performance. This can be anything from visitor count to traffic flow, e-commerce conversion, demographics and the source from which a visitor came to the site.” content_bg_color=”” bordercolor=”” textcolor=”” trigger=”click” placement=”” class=”” id=””]analytics[/popover]
Solutions
- Created WordPress site with a premium [popover title=”Responsive Design” title_bg_color=”” content=”Site design that responds to the size of the viewer’s window screen: Site features rearrange and resize on screen to fit the desktop, tablet or phone size being used. Older websites did not offer this feature and required manual zooming in and out to read the text or navigate pages.” content_bg_color=”” bordercolor=”” textcolor=”” trigger=”click” placement=”” class=”” id=””]responsive design[/popover] theme
- Selected the portfolio images that showcased the client’s diversity of projects
- Crafted series of case studies to demonstrate client’s abilities and results
Results
The client now has a showcase of his current work which can be updated at any time. Over the past several months we have supplemented the portfolio with new case studies and client testimonials. Reports the client, “We are so pleased with your services. Great job!!!”
