Logo design is unique for each and every business. As you can see in the portfolio samples above, there is a great deal of diversity among the businesses represented.
Logo development can take less than an hour or up to a dozen hours. Much depends upon the client’s own vision, budget and goals. Some prefer to tinker with the visual ideas through many drafts and others approve a logo with the first design.
Over the years the client introduced several product lines for home organization tools. Most of the advertising was targeted to retailers reselling the product line. Would it be appealing to their customers?
BROCHURE DESIGN Sometimes making a client’s products look extra special takes extra special work in Photoshop. While the foodstuffs were photographed in the basket, it wasn’t on the table. And the tablecloth color didn’t match, nor was the table even in the room shown here. The flooring and rug were added as was all the special lighting to tie it together. …But it did sell a lot of bronze-colored baskets!
Metal baskets rarely ellicit the same emotional reaction as photos of cute kitties and adorable puppies. But a client needs as strong an emotional reaction to their products that images of baby animals generate. We provided the client with a complete backstory and set styling instructions for this closet before their photoshoot so that the finished ad and brochure would turn heads. …And they did!
This client began as a garagiste and has since expanded to sell the wines. The brand name came from the two lady winemakers who were very tall (still are!) and known for their gams. Striking upon the right visuals took a bit of time (before I came onto the scene). When I showed them a quick mock up of the seamed stockings in stilletoes with the logo font, they were immediately sold on the concept. And while they were still working out of the garage (literally) with small batches of wine, I recommended they match the Christian Laboutin, shoe-sole red with a red wax closure.
The Women for WineSense grape cluster logo already existed. Here the brand was updated for a variety of round applications, adding 3 strong women, representing the strong membership.
