Women for WineSense (Napa|Sonoma) – Website Design2014-08-25T14:54:39+00:00

Project Description

The parent organization’s website was considerably out-of-date, with an inflexible visual design and poor navigation, as well as lacking analytics for tracking site success. The chapter chose to craft their own site. Goals included:

  • Employ [popover title=”Responsive Design” title_bg_color=”” content=”Site design that responds to the size of the viewer’s window screen: Site features rearrange and resize on screen to fit the desktop, tablet or phone size being used. Older websites did not offer this feature and required manual zooming in and out to read the text or navigate pages.” content_bg_color=”” bordercolor=”” textcolor=”” trigger=”click” placement=”” class=”” id=””]Responsive Design[/popover] for ease of use on all platforms
  • Provide back-end [popover title=”Analytics” title_bg_color=”” content=”Analytics software provides feedback data on site performance. This can be anything from visitor count to traffic flow, e-commerce conversion, demographics and the source from which a visitor came to the site.” content_bg_color=”” bordercolor=”” textcolor=”” trigger=”click” placement=”” class=”” id=””]analytics[/popover]
  • Improve the user experience with an up-to-date event calendar
  • Merge the existing blog and add multiple content pages

Solutions

  • Created WordPress site with [popover title=”Responsive Design” title_bg_color=”” content=”Site design that responds to the size of the viewer’s window screen: Site features rearrange and resize on screen to fit the desktop, tablet or phone size being used. Older websites did not offer this feature and required manual zooming in and out to read the text or navigate pages.” content_bg_color=”” bordercolor=”” textcolor=”” trigger=”click” placement=”” class=”” id=””]responsive design[/popover] theme
  • Transferred their blog to new site and added many content pages
  • Installed Google Analytics to track all site traffic
  • Improved the user navigation along with installing a new event calender module

Results

One of the best features of this new site is that it is constantly evolving today due to ease-of-use. New pages and posts are regularly added; existing content pages are adjusted as needed. And site analytics have proven invaluable in showing how site visitors use navigation and content, directing how improvements are made.