It’s not unusual to have video footage showing off product without a sense of how it will be used. One of the best ways to build brand-raving fans and [popover title=”Influencers” title_bg_color=”#eaa41c” content=”People who are your biggest and most loyal fans who also create visibility for your product or service by sharing your news with their own social networks.” content_bg_color=”#eadec2″ bordercolor=”#eaa41c” textcolor=”#333333″ trigger=”click” placement=”” class=”” id=””]influencers[/popover] is to keep them in the loop and entertained with the shortest of videos. Keep it light and fun if you want them to come back for more!
Behind-the-scenes: Shot with a smartphone, this was an easy way to showcase the wine in a natural setting – a picnic. It was shot in less than a minute (with other shots or angles taken at the same time). Editing was relatively quick and easy, getting a feel for when a supplementary caption might elicit a laugh or minor explanation. For a minor piece shown on social media channels, the goal is not to make it look perfect or wildly expensive — just fun!