This client began as a garagiste and has since expanded to sell the wines. The brand name came from the two lady winemakers who were very tall (still are!) and known for their gams. Striking upon the right visuals took a bit of time (before I came onto the scene). When I showed them a quick mock up of the seamed stockings in stilletoes with the logo font, they were immediately sold on the concept. And while they were still working out of the garage (literally) with small batches of wine, I recommended they match the Christian Laboutin, shoe-sole red with a red wax closure.