The primary hurdles in closing a sale (in order) are liking the person you’ll work with; trusting that person; and finally, do they have the expertise or product features you require. For a realtor, establishing likeability and trust are the key factors just to get the phone picked up. In this video, my client recruited her past satisfied clients to provide testimonials, closing the gap on credibility and trustworthiness.
My primary function in this early video was to craft the story and produce the graphics. Editing was completed by Chris Templeton. (Thank you, Chris!) Since then we’ve crafted several variations on this video.