This type of video may only be of interest to die-hard fans of the winery. Spading is a farm activity that is most likely to appeal to Mathis’s key customers – males who enjoy geeky activities and information. As always, I try to show just enough action footage with the tractor to keep viewers’ attention. This is in contrast to the time I spend walking in front of or behind the tractor for many minutes between the vine rows. In the end, only the most photogenic moments make the final cut.