Selling at Thanksgiving seems rather heartless. But you can reach out to your loyal customer base to entertain them. It’s an added bonus if the “entertainment” provides brand reinforcement. In this example, we had a lot of available imagery for the holiday, a few still shots of the brand’s wine, plus some recent motion footage in the vineyard. The rest of the story evolved from the tale we could craft using the available elements. Necessity is the mother of invention!