Benchmark Bookkeeping – Website Design2014-08-25T15:43:30+00:00

Project Description

This company was tackling multiple problems at one time with this new site: The company was undergoing a name change, new branding/logo, relocation and staff expansion. The original site was a small, one-page overview. Goals included:

  • Expand upon existing products and services to craft a multi-page site.
  • Employ [popover title=”Responsive Design” title_bg_color=”” content=”Site design that responds to the size of the viewer’s window screen: Site features rearrange and resize on screen to fit the desktop, tablet or phone size being used. Older websites did not offer this feature and required manual zooming in and out to read the text or navigate pages.” content_bg_color=”” bordercolor=”” textcolor=”” trigger=”click” placement=”” class=”” id=””]Responsive Design[/popover] for ease of use on all platforms
  • Provide back-end [popover title=”Analytics” title_bg_color=”” content=”Analytics software provides feedback data on site performance. This can be anything from visitor count to traffic flow, e-commerce conversion, demographics and the source from which a visitor came to the site.” content_bg_color=”” bordercolor=”” textcolor=”” trigger=”click” placement=”” class=”” id=””]analytics[/popover]
  • Improve prospect’s ability to reach the company and calls-to-action.
  • Add social media sites.

Solutions

  • Created WordPress site with [popover title=”Responsive Design” title_bg_color=”” content=”Site design that responds to the size of the viewer’s window screen: Site features rearrange and resize on screen to fit the desktop, tablet or phone size being used. Older websites did not offer this feature and required manual zooming in and out to read the text or navigate pages.” content_bg_color=”” bordercolor=”” textcolor=”” trigger=”click” placement=”” class=”” id=””]responsive design[/popover] theme
  • Repurposed existing content into multiple pages about products and services
  • Installed Google Analytics to track all site traffic
  • Added calls-to-action on most pages along with a new contact form.

Results

The conversion from a one-page to multi-page site was affected in less than a week. Taking longer (and still in development) are the staff photos and biographies. With so many changes taking place in a short timeframe, some things were shifted to a temporary backburner. Bottom line: Our sites are flexible, allowing you to complete one section when another must wait.