Marketing any business can be a daunting task. But when you compound that effort with an array of obstacles, climbing that that mountain to success can appear to be more difficult to navigate than ever before. My guest on “Marcia’s Medleys” did just that: She trained for an entirely new career; moved across the country to launch it; had few contacts in her new hometown of Sonoma; and entered the medical profession — not exactly a field for which patients loudly proclaim how magnificent your work is and send referral clients to you in droves.

How do you launch a career as solo practitioner?

Lori Bremer, NCMT, of Rejuventations Massage Therapy, overcame all those obstacles. Learn her strategic plan, which she launched a decade ago as a transplant from New Jersey.

1. She activitely sought out groups in which to network.
2. She built her credibility as her patient base grew.
3. Using the BNI local chapter as her de facto sales team, she accelerated her business’ growth and success.
4. Her strategy tools included both print and digital (website) collateral to support her business.
5. She rewarded her patients for their loyalty.

Just imagine: If she does her job exceptionally well, the patient feels fantastic and no longer needs her services. Talk about working your way out of your own business! If ever there was a need for a marketing plan that keeps the pipeline full of prospects, massage therapy has to be at the top of the list. Listen in to learn how she did it and continues to thrive in her practice.

If you prefer to jump around the broadcast recording, here’s where you can find the key points: