You’re an entrepreneur.

You got into business for yourself so that you could call all your own shots. You relished the idea that every last decision about the business to be made by you.

But when you began your business you had no idea how many different hats you’d have to wear to make your business successful. Now you’ve got too many decisions to make and you’re worried you’ve begun to second guess yourself. Which decisions are the smart ones and which ones, um, not so much smart? What do you do?

Jay Rooke Coaching

If you live in Sonoma (or even much farther afield), you may want to consider sitting down with Executive Coach Jay Rooke with Jay Rooke Coaching. As Jay describes in this episode of “Marcia’s Medleys,” business owners can lose not only time but profits while they try to figure out where to focus their attention on their business. Jay works with his clients to get a better understanding of their strengths and weaknesses so they can focus on what matters to business success.

Jay explains his methodologies, such as the BOSI Assessment, which help business owners identify their own Entrepreneurial DNA—how each one is hard-wired to do business and make decisions. And then help his clients identify their unique niche to target specific prospects.

Tune in to learn:

  • What is Co-Active Coaching
  • How to take the BOSI Entrepreneurial DNA assessment
  • The best way to zero in on your unique selling proposition (USP)
  • How targeting your unique market affects your income and success in the marketplace
  • How business coaching helps eliminate second guessing

Click the Play button above to listen to the broadcast replay or jump from topic to topic using the outline below to learn if you’re B.O.S. or I.

Time Topic
1:18 Introduction: Jay Rooke, Jay Rooke Coaching

What is Co-Active Coaching?

3:25 How the Co-Active Coaching technique helps specific Entrepreneurial types be successful
5:40 How and why to take the BOSI Entrepreneurial DNA test on Jay’s website
7:50 Jay’s services to help business owners amplify their best skills for customers
9:05 Jay’s Contact info: cell: 917-363-7599,
11:30 Jay: About Sonoma Young Professionals Organization and their events
13:45 Jay: About Sonoma Mentoring Alliance and other community programs
17:15 Jay’s other careers: Attorney, Chef and more… Story of Jay’s restaurant in Vallejo.
21:29 A Little Priest, original Broadway cast album “Sweeney Todd” (Angela Lansbury, Len Cariou)
30:50 Jay on the importance of honing in on your niche market and how it affects your income and success in the marketplace
35:00 Pirelli’s Miracle Elixir, original Broadway cast album “Sweeney Todd”
40:00 SPONSOR: Rick Bolen Photography, 707.933.0932 or
42:50 Jay: How coaching can help entrepreneurs to focus their energies and create successful outcomes.
45:00 Coaching gets you there safer, faster, cheaper than moving forward w/o someone helping you. How coaching eliminates the second guessing of the endeavor. And how finding your true talents keeps you on the best path to success.