In the retail business, holiday advertising is crucial to increasing sales revenues. In part, use of holiday themes such as the Fourth of July or Labor Day can communicate cyclical events like “Back to School” sales. Our samples reflect a different holiday sales cycle, but the marketing concept is the same: Show your customers that you have special ideas and sales for special days. Don’t expect your prospective customers to think of all the reasons they should buy your product; give them a motivation and a reason to buy today!