The platform your site is built on matters more than most business owners realize. WordPress powers approximately 43% of all websites on the internet — it’s the industry standard for good reason. It’s flexible, well-supported, and designed so that site owners can make changes without needing a developer for every update.

Ask any prospective designer why they recommend their preferred platform. If the answer is “it’s what I know,” that’s not a sufficient reason. The platform should serve your business goals, your budget, your team’s technical comfort level, and your long-term growth plans.

Avoid platforms that lock you in — where you can’t export your content, transfer your site to another designer, or own your own files. (More on ownership below.)