A marketer’s job is simply to get you more customers. Of course, this should occur naturally by satisfied customers telling their friends about their terrific experience with you. But that doesn’t always happen, and it can be a very slow way to grow your business, waiting for folks to come to you.

A professional marketer’s job is to accelerate your business growth by reducing the amount of time, money, and available resources, in the most efficient way possible, to reach your target market, making it easy for them to buy from you. And the more efficient your marketing is, the more profits you make!