It is a ‘you get what you pay for’ business. More money = more carefully designed strategies and campaigns to bring in more clients. As an independent consultant it is common for my clients to want a quarter to a half of full-time work. And to a certain degree, the results are corresponding: you’d get a quarter to a half more customers. But it does take time to build the new client base.

Marketing results are not overnight. There is no magic silver bullet. Obtaining good results is more like long-term investing. Jump in and out of the market, you’ll get poor results. Remain steady in your strategy and your returns are dramatically improved. I do, however, try to steer my clients to the marketing tools that will get results sooner rather than later. We don’t have time to wait for the economy to turn around, do we?