Website accessibility — ensuring that people with disabilities can use your site — is both a legal consideration and a moral one. The Americans with Disabilities Act (ADA) has been interpreted by courts to apply to websites, and businesses of all sizes have faced lawsuits over inaccessible sites.

WCAG (Web Content Accessibility Guidelines) provide the technical standard. Key requirements include:

• Sufficient color contrast between text and background
• Alt text on all images
• Keyboard-navigable menus and forms
• Properly labeled form fields
• Captions on video content

Ask any prospective designer whether accessibility is considered during the build — and what tools they use to test it. A site that passes basic accessibility checks is not only legally safer; it’s also a better experience for all users, including those on slow connections or older devices.