A project (like a new brochure) is a single tactic. A marketing plan is the overall strategy that ensures you’re choosing the right tactics, at the right time, to achieve your business goals. It’s the roadmap that makes sure all your individual projects are working together.
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About the Author: Marcia Macomber
Bringing a cornucopia of services to her clients, Marcia provides graphic design, market strategy, social media, copywriting, website, video and many other services. Too impatient to wait for others to deliver the goods, Marcia prefers to usher projects from the twinkle in a client's eye to the finishing touches on a big stage. What are you dreaming you need to market your business?
