Answer this question only after a detailed conversation about what will be included in the scope of work. Have your own checklist of “must haves” that you can verify will be included. Be sure you’ve covered all the basics: Home, About, Products/Services, Contact, and any specialty pages your business requires.

If one designer fills all those requirements and another does not, you’re not comparing apples to apples. Either determine whether all those components are truly necessary — or recognize that the lower bid simply doesn’t include everything you need.