Having the tools is not the same as having a plan. Many businesses have a website, a Facebook page, and an Instagram account — and still aren’t growing, because the pieces aren’t connected or pointed in the same direction. A marketing strategy takes what you already have and makes it work together intentionally, so every touchpoint is moving your ideal customer closer to a decision.
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About the Author: Marcia Macomber
Bringing a cornucopia of services to her clients, Marcia provides graphic design, market strategy, social media, copywriting, website, video and many other services. Too impatient to wait for others to deliver the goods, Marcia prefers to usher projects from the twinkle in a client's eye to the finishing touches on a big stage. What are you dreaming you need to market your business?
