4 04, 2013

Lean In to Get It Done

2018-01-17T15:31:08-08:00April 4, 2013|Business Success, Facebook, Marketing, Online Marketing, Opportunity, Social Media, Twitter|

For nigh onto a month I’ve been meaning to write a post on women in business. Seeing Sheryl Sandberg (COO Facebook) on Jon Stewart’s show last night provided the final push.

This smart lady who pulls down a nifty $30 million a year has a new book out, “Lean In,” walloping the New York Times best-seller list (#1 in Non-Fiction). (Oh, yes, the photo below is a different kind of leaning, but I thought it would […]

8 11, 2012

Do I know what’s most important for your marketing?

2018-01-17T15:31:10-08:00November 8, 2012|Email Marketing, Facebook, Marketing, Online Marketing, Social Media, Twitter|

Karnak The MagnificentThat depends upon how closely my ideas resonate with you when you read my newsletter.

If you find the content to be exactly the information you need to make sound marketing decisions for your business, then I’m on track. On the other hand, if you find yourself shaking your head going, “I could never do that!” then you should probably tell me you need different content […]

18 07, 2012

Searching for the Dollar Signs in Social Media

2018-01-17T15:31:12-08:00July 18, 2012|Business Success, Marketing, Pinterest, Sales, Social Media, Twitter|


This article originally ran in the Napa Chamber of Commerce’s June 2012 issue of COMMERCE! I had planned to run it a wee bit earlier for my readers. But, alas, my move (more below) put a damper on that plan.

“Can I make money from it?”

This is usually the first question I hear from a client when asked about joining the social media revolution. The second question is: “What’s […]

5 06, 2012

11 More Great Content Ideas to Kickstart Your Twitter Account

2018-01-17T15:31:12-08:00June 5, 2012|Branding, Marketing, Online Marketing, Social Media, Twitter|

In Get Instant Content Ideas to Kickstart Your Twitter Account, I suggested a few simple tunes to help jumpstart your Twitter account. Often with a new tool it’s difficult to get the brain in gear to grasp all the possibilities it has to offer.

Since there are so many different topics and styles you could consider for promoting your expertise, business and products, here are more examples of the […]

31 05, 2012

Get Instant Content Ideas to Kickstart Your Twitter Account

2018-01-17T15:31:12-08:00May 31, 2012|Branding, Online Marketing, Social Media, Twitter|


Some of my clients and lots of my prospective clients tell me they’re intimidated about starting a Twitter account. (Okay, they don’t really say, “I’m intimidated.” I infer that from their tone of voice and gestures.)

What they mean is that they’ve seen a few tweets and the 140-character truncated language is daunting to them. Perhaps they felt the learning curve would be steep. I know I did.

The good news […]

10 05, 2012

Why Twitter Builds Your Target Audience

2018-01-17T15:31:12-08:00May 10, 2012|Marketing, Online Marketing, Productivity, Social Media, Twitter|

Many folks ask me why they should invest in using Twitter if they already have a Facebook page (and vice versa). After all, a tweet lasts but a few seconds and then it’s gone, lost in the stream.

  • Yes, although many people use both platforms, many do not. So you are expanding your reach.
  • For those who do follow you on both Facebook and Twitter, your message is reinforced by being […]
2 05, 2012

10 Tips to Twitter Success for Beginners

2018-01-17T15:31:12-08:00May 2, 2012|Advertising, Branding, Marketing, Online Marketing, Social Media, Twitter|

If you’re completely new to Twitter, I’ll help you kick off your account so you get a good start. Here are my top 10 tips to help you get started on the right tweet. Note: these are just tips for getting your tweet wet! (Sorry, couldn’t resist the pun.) We’ll be doing blow-by-blow, this-is-what-it-looks-like a bit later:

~ 1 ~

Like any new social media: Set priorities and the time you’re willing to spend […]

2 05, 2012

Before You Tweet: Getting Ready to Launch a New Media Channel

2018-01-17T15:31:12-08:00May 2, 2012|Advertising, Branding, Customer Service, Marketing, Online Marketing, Social Media, Twitter|

Twitter on Cornucopia

It’s said that at least half of all 500 million Twitter accounts are unused.

I, myself, had an account for eons before I felt I could devote the appropriate attention to growing a follower base. (Of course, I wish I’d starter sooner, too!)

Back in the day b.d. (before digital), marketing campaigns and their accompanying advertisements were planned out well in advance of rollout. Research was conducted about appropriate […]