8 11, 2012

Do I know what’s most important for your marketing?

2018-01-17T15:31:10-08:00

Karnak The MagnificentThat depends upon how closely my ideas resonate with you when you read my newsletter.

If you find the content to be exactly the information you need to make sound marketing decisions for your business, then I’m on track. On the other hand, if you find yourself shaking your head going, “I could never do that!” then you should probably tell me you need different content […]

Do I know what’s most important for your marketing?2018-01-17T15:31:10-08:00
6 10, 2012

Is a Picture Worth 1000 Words?

2022-08-06T10:53:29-07:00

Is a Picture Worth 1000 Words?

After discussing all the many ways you can create a photo from text or informational content earlier this week, I received a few more queries about how to make them into photos and what other options would engage fans and customers in the images.

Just in case you missed it, or if you hadn’t noticed, photos gain more attention and engagement than just these […]

Is a Picture Worth 1000 Words?2022-08-06T10:53:29-07:00
19 09, 2012

How to Be a Fly on the Wall of Your Competition

2018-01-17T15:31:10-08:00

Oh, to be a fly on the wall at [fill-in-the-blank]! To be invisible at a client-vendor meeting. To be invisible at your in-laws! To be invisible in Donald Trump’s boardroom! (Oh, wait. We already get to see that one. “You’re fired!”)

One thing’s for sure: We’d all like to get a peek inside our competition’s boardroom (per se) without them knowing we were there, right? We’d […]

How to Be a Fly on the Wall of Your Competition2018-01-17T15:31:10-08:00
17 09, 2012

Should You Go Social Only?

2018-01-17T15:31:10-08:00

Cover art for video: Abandon ShipThis article: Four Reasons to Jettison the Traditional Website and Go Social by Christian Briggs for Marketing Profs stopped me in my tracks (proverbially) yesterday. I had to check it out. Was someone actually advocating dumping your own paid-for, customized website in favor of only maintaining a presence on social sites like Facebook, Twitter and so on?

Oh! What he starts to […]

Should You Go Social Only?2018-01-17T15:31:10-08:00
31 08, 2012

Getting an Edge Over the Competition

2018-01-17T15:31:11-08:00

Marketing Toolbox

With the long weekend looming right ahead, I know lots of folks will be unwinding this weekend. Sipping a glass of wine or a bottle of beer in the backyard, waiting for the burgers or a nice tritip to finish on the grill, many of us get extra enjoyment from the extra day away from office stress.

I am not the only one who’d like to capitalize on all […]

Getting an Edge Over the Competition2018-01-17T15:31:11-08:00
18 07, 2012

Searching for the Dollar Signs in Social Media

2018-01-17T15:31:12-08:00


This article originally ran in the Napa Chamber of Commerce’s June 2012 issue of COMMERCE! I had planned to run it a wee bit earlier for my readers. But, alas, my move (more below) put a damper on that plan.

“Can I make money from it?”

This is usually the first question I hear from a client when asked about joining the social media revolution. The second question is: “What’s […]

Searching for the Dollar Signs in Social Media2018-01-17T15:31:12-08:00
5 06, 2012

11 More Great Content Ideas to Kickstart Your Twitter Account

2018-01-17T15:31:12-08:00

In Get Instant Content Ideas to Kickstart Your Twitter Account, I suggested a few simple tunes to help jumpstart your Twitter account. Often with a new tool it’s difficult to get the brain in gear to grasp all the possibilities it has to offer.

Since there are so many different topics and styles you could consider for promoting your expertise, business and products, here are more examples of the […]

11 More Great Content Ideas to Kickstart Your Twitter Account2018-01-17T15:31:12-08:00
31 05, 2012

Get Instant Content Ideas to Kickstart Your Twitter Account

2018-01-17T15:31:12-08:00


Some of my clients and lots of my prospective clients tell me they’re intimidated about starting a Twitter account. (Okay, they don’t really say, “I’m intimidated.” I infer that from their tone of voice and gestures.)

What they mean is that they’ve seen a few tweets and the 140-character truncated language is daunting to them. Perhaps they felt the learning curve would be steep. I know I did.

The good news […]

Get Instant Content Ideas to Kickstart Your Twitter Account2018-01-17T15:31:12-08:00
10 05, 2012

Why Twitter Builds Your Target Audience

2018-01-17T15:31:12-08:00

Many folks ask me why they should invest in using Twitter if they already have a Facebook page (and vice versa). After all, a tweet lasts but a few seconds and then it’s gone, lost in the stream.

  • Yes, although many people use both platforms, many do not. So you are expanding your reach.
  • For those who do follow you on both Facebook and Twitter, your message is reinforced by being […]
Why Twitter Builds Your Target Audience2018-01-17T15:31:12-08:00
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