22 07, 2015

Will You Make More Sales with a Wine Label Colored Red?

2016-12-11T16:09:19-08:00July 22, 2015|Advertising, Graphic Design, Marketing, Sales|

Wine Intelligence just surveyed 900 regular, wine-drinking Americans to find out if label color influences their purchasing decisions. The result?

“Our research suggests that simply changing a packaging colour can explain a 22% increase in “intent to purchase” and an increase of $0.50 of expected price (comparing Red vs. Grey).”

Voila! You can read the short report to get all the details. But it appears to be a well-planned and executed survey—not “garbage in, garbage out” […]

6 09, 2012

Why You Can’t Get 2 Different Buyers with 1 Ad

2018-01-17T15:31:11-08:00September 6, 2012|Advertising, Graphic Design, Marketing, Promotions, Sales|

2-for-1 Meat Sale at Raley's ad

Oh, my! We do love our “2 for 1” deals, don’t we?

Two meat products for the price of one.

(We know, of course, that the seller has priced it so they make slightly lower margins on two units even if they’ve worded it that they’re giving one item away. If they actually gave away every second unit of something, they’d go out of business!)

We […]

31 08, 2012

Getting an Edge Over the Competition

2018-01-17T15:31:11-08:00August 31, 2012|Advertising, Facebook, Marketing, Online Marketing, Opportunity, Promotions, Sales, Social Media|

Marketing Toolbox

With the long weekend looming right ahead, I know lots of folks will be unwinding this weekend. Sipping a glass of wine or a bottle of beer in the backyard, waiting for the burgers or a nice tritip to finish on the grill, many of us get extra enjoyment from the extra day away from office stress.

I am not the only one who’d like to capitalize on all […]

22 08, 2012

Make Your Marketing Garden Grow

2018-01-17T15:31:11-08:00August 22, 2012|Advertising, Business Success, Facebook, Marketing, Online Marketing, Sales|

My New Garden and Deck in Sonoma
Cue Leonard Bernstein’s Make Our Garden Grow on YouTube while you read.

I’m a gardener.
It’s just like marketing.

The most successful gardening requires lots of things many occasional (or uninformed) gardeners don’t want to do. Double-digging. (I hate doing this, but I just did it for my new garden.) Amending soil with […]

25 07, 2012

Using the 80/20 Marketing Rule to Vastly Increase Sales

2018-01-17T15:31:11-08:00July 25, 2012|Advertising, Business Success, Marketing, Sales|

Best Customer, Your Products
This morning I opened my email to see this post from Seth Godin on the Circles of Marketing. My immediate impression was how it looked just like our solar planetary system with all the different types of best customers and fans nearest in orbit to the product (sun) and those with the least interest and fewest purchases (as far as we know) out […]

18 07, 2012

Searching for the Dollar Signs in Social Media

2018-01-17T15:31:12-08:00July 18, 2012|Business Success, Marketing, Pinterest, Sales, Social Media, Twitter|


This article originally ran in the Napa Chamber of Commerce’s June 2012 issue of COMMERCE! I had planned to run it a wee bit earlier for my readers. But, alas, my move (more below) put a damper on that plan.

“Can I make money from it?”

This is usually the first question I hear from a client when asked about joining the social media revolution. The second question is: “What’s […]

22 02, 2012

How to Get Your Target Audience Begging for More

2018-01-17T15:31:14-08:00February 22, 2012|Advertising, Marketing, Marketing Equation, Online Marketing, Sales, Uncategorized|

Part Four in a series on the Marketing Equation.

nce upon a time there was a small business owner. She wasn’t herself small. She owned what was technically known as a “small business.”

This exceptionally bright “small business” owner (okay, call it an animal behavior consultancy) was unusually talented at not only understanding pets’ behavior problems but also in teaching pet owners […]

27 01, 2012

Attention, Please!

2018-01-17T15:31:14-08:00January 27, 2012|Advertising, Business Success, Marketing, Marketing Equation, Online Marketing, Opportunity, Promotions, Sales|

Part Two in a series on the Marketing Equation. Part One, Occupy Marketing, introduced the Marketing Equation.
Amos Hart sings Mr. Cellophane

If you’ve dabbled on the Boards, watched a play, or haunted the comedy houses, you already know the drill: “What’s the most important thing in comedy?”

Timing.

See? It doesn’t work on the written page. The rhythm of reading isn’t related to the rhythm of comic delivery. But you know what […]

7 12, 2011

Fall Into Your Goals

2011-12-06T23:11:19-08:00December 7, 2011|Business Success, Opportunity, Productivity, Sales|

Falls Colors in Napa
I’m absolutely stunned each time I walk outside at the continuing fall beauty. I have a few extra advantages here that may not be available to everyone. First, I have a dog, whom I prefer to walk instead of just let her loose in the yard (which she also gets to enjoy). So I’m outside by her necessity more often than the non-dog-walking population. (I will skip […]

28 10, 2011

Is There Truth in Your Advertising?

2011-10-28T22:03:06-07:00October 28, 2011|Advertising, Branding, Copywriting, Email Marketing, Marketing, Online Marketing, Promotions, Sales|

Spencers Pulomic Elixir

“100% Guaranteed!”

“Make $1 Million in 10 Days!”

“Instantly Cures Baldness”

These promises in advertising have been around for …well… as long as there have been snake oil salesmen.

Most don’t buy into it. Of course, if you don’t know the claims an ad makes are too far fetched to be true, you might buy it in the hope it will solve your problem. Hence, the […]

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