You’ve just bought a new car. Feeling carefree and mighty pleased with yourself, you enjoy the drive home. Upon backing into the driveway to park, however, your brain plays a trick on you, and just as in “Ferris Bueller’s Day Off,” somehow you accidentally hit the wrong pedal when you intend to park. Your brand new, beautiful car lunges through the garage at top speed and out through the backwall, which unfortunately is on […]
Marketing any business can be a daunting task. But when you compound that effort with an array of obstacles, climbing that that mountain to success can appear to be more difficult to navigate than ever before. My guest on “Marcia’s Medleys” did just that: She trained for an entirely new career; moved across the country to launch it; had few contacts in her new hometown of Sonoma; and entered the medical profession — not exactly a field […]
According to a 2012 study by the Event Marketing Institute, 58% of event marketing participants purchased the marketed product after the event, and 86% of these consumers became regular customers. With those kinds of results, what is event marketing? And should you incorporate it into your marketing strategy?
Here’s one definition of Event Marketing:
Event marketing is a promotional strategy that involves face-to-face contact between companies and their customers at special events like concerts, fairs, and […]