6 09, 2012

Why You Can’t Get 2 Different Buyers with 1 Ad

2018-01-17T15:31:11-08:00September 6, 2012|Advertising, Graphic Design, Marketing, Promotions, Sales|

2-for-1 Meat Sale at Raley's ad

Oh, my! We do love our “2 for 1” deals, don’t we?

Two meat products for the price of one.

(We know, of course, that the seller has priced it so they make slightly lower margins on two units even if they’ve worded it that they’re giving one item away. If they actually gave away every second unit of something, they’d go out of business!)

We […]

31 08, 2012

Getting an Edge Over the Competition

2018-01-17T15:31:11-08:00August 31, 2012|Advertising, Facebook, Marketing, Online Marketing, Opportunity, Promotions, Sales, Social Media|

Marketing Toolbox

With the long weekend looming right ahead, I know lots of folks will be unwinding this weekend. Sipping a glass of wine or a bottle of beer in the backyard, waiting for the burgers or a nice tritip to finish on the grill, many of us get extra enjoyment from the extra day away from office stress.

I am not the only one who’d like to capitalize on all […]

22 03, 2012

Putting Your Best (Business) Face on Facebook

2018-01-17T15:31:13-08:00March 22, 2012|Branding, Facebook, Good Reads, Marketing, Online Marketing, Promotions, Social Media, Webinars|

Ready or not! Here Timeline comes!

Like the familiar children’s game, Facebook’s Timeline layout seeks you out and arrives on your fan page March 30th – whether you’re ready of not!

Like all great software out there, just as soon as you’ve gotten really comfortable using the features as they are now, they change them all.

Many businesses have already made the transition to the layout. (It’s optional until March 30th.) Curious how your page will look in […]

9 03, 2012

Print Isn’t Dead!

2018-01-17T15:31:14-08:00March 9, 2012|Advertising, Branding, Graphic Design, Marketing, Promotions, Value of Good Design|

Just finished a new brochure for Ironwood Landcrafters. You can find a snapshot of it on my Brochures page as well as below.

Why create printed collateral in this digital day-in-age? Simple, a good fifty percent of the business and consumer world still prefers the tactile experience of holding and reading a paper brochure. It’s cast more in stone (per se) than the fleeting changes seen on […]

27 01, 2012

Attention, Please!

2018-01-17T15:31:14-08:00January 27, 2012|Advertising, Business Success, Marketing, Marketing Equation, Online Marketing, Opportunity, Promotions, Sales|

Part Two in a series on the Marketing Equation. Part One, Occupy Marketing, introduced the Marketing Equation.
Amos Hart sings Mr. Cellophane

If you’ve dabbled on the Boards, watched a play, or haunted the comedy houses, you already know the drill: “What’s the most important thing in comedy?”

Timing.

See? It doesn’t work on the written page. The rhythm of reading isn’t related to the rhythm of comic delivery. But you know what […]

28 10, 2011

Is There Truth in Your Advertising?

2011-10-28T22:03:06-07:00October 28, 2011|Advertising, Branding, Copywriting, Email Marketing, Marketing, Online Marketing, Promotions, Sales|

Spencers Pulomic Elixir

“100% Guaranteed!”

“Make $1 Million in 10 Days!”

“Instantly Cures Baldness”

These promises in advertising have been around for …well… as long as there have been snake oil salesmen.

Most don’t buy into it. Of course, if you don’t know the claims an ad makes are too far fetched to be true, you might buy it in the hope it will solve your problem. Hence, the […]

14 09, 2011

How’s Your Marketing Toolbox?

2011-10-13T02:49:08-07:00September 14, 2011|Advertising, Marketing, Promotions|

Marketing Toolbox

“Do you have a flier for this? I’d like to sit down with my wife to discuss it a bit further and show her the pictures.”
“Actually, no. We’re working on it. …I can email you some information and pictures though. Would that help?”
Inwardly you’re cringing for a missed opportunity while you offer this compromise. Have you lost the sale? Not necessarily. The fact that you just offered what […]
20 05, 2011

How Many Impressions Does It Take?

2011-10-23T23:18:32-07:00May 20, 2011|Advertising, Customer Mindset, Marketing, Promotions, Sales|

Tootsie Roll Pop Owl
Do you remember the owl in the Tootsie Roll Pop commercials?

The gimmick was “How many licks does it take to get to the center of a Tootsie Roll Pop?”

He made an impression on me (although I never bought nor consumed these candies). They imbued him with smarts with his mortar board wardrobe and ability to count (all the way to 3 licks)!

What probably made the greatest […]

12 05, 2011

Wine Slogans

2011-10-23T23:42:10-07:00May 12, 2011|Advertising, Branding, Copywriting, Marketing, Promotions|

Goats Do Roam Wine Label
I only chose the Goats Do Roam photo because, like Erté, I appreciate a bit of whimsy too! I’m not out to offend anyone in the wine industry by shredding their slogans. (We all play in the same sandbox, er, tank…per se!) But capturing the essence of your business (in this case the wine business) in one, simple slogan […]
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