Last week began rather astonishingly when I saw this headline:
There it was in all its Facebook glory (on Mashable) that 50% of Consumers Value a Brand’s Facebook Page More Than Its Website. Good grief!
If you’ve poured money, blood, sweat […]
Oh, my! We do love our “2 for 1” deals, don’t we?
Two meat products for the price of one.
(We know, of course, that the seller has priced it so they make slightly lower margins on two units even if they’ve worded it that they’re giving one item away. If they actually gave away every second unit of something, they’d go out of business!)
We […]
With the long weekend looming right ahead, I know lots of folks will be unwinding this weekend. Sipping a glass of wine or a bottle of beer in the backyard, waiting for the burgers or a nice tritip to finish on the grill, many of us get extra enjoyment from the extra day away from office stress.
I am not the only one who’d like to capitalize on all […]
Ready or not! Here Timeline comes!
Like the familiar children’s game, Facebook’s Timeline layout seeks you out and arrives on your fan page March 30th – whether you’re ready of not!
Like all great software out there, just as soon as you’ve gotten really comfortable using the features as they are now, they change them all.
Many businesses have already made the transition to the layout. (It’s optional until March 30th.) Curious how your page will look in […]
Just finished a new brochure for Ironwood Landcrafters. You can find a snapshot of it on my Brochures page as well as below.
Why create printed collateral in this digital day-in-age? Simple, a good fifty percent of the business and consumer world still prefers the tactile experience of holding and reading a paper brochure. It’s cast more in stone (per se) than the fleeting changes seen on […]
Part Two in a series on the Marketing Equation. Part One, Occupy Marketing, introduced the Marketing Equation.
If you’ve dabbled on the Boards, watched a play, or haunted the comedy houses, you already know the drill: “What’s the most important thing in comedy?”
Timing.
See? It doesn’t work on the written page. The rhythm of reading isn’t related to the rhythm of comic delivery. But you know what […]
“100% Guaranteed!”“Make $1 Million in 10 Days!”
“Instantly Cures Baldness”
These promises in advertising have been around for …well… as long as there have been snake oil salesmen.
Most don’t buy into it. Of course, if you don’t know the claims an ad makes are too far fetched to be true, you might buy it in the hope it will solve your problem. Hence, the […]
Do you remember the owl in the Tootsie Roll Pop commercials?
The gimmick was “How many licks does it take to get to the center of a Tootsie Roll Pop?”
He made an impression on me (although I never bought nor consumed these candies). They imbued him with smarts with his mortar board wardrobe and ability to count (all the way to 3 licks)!
What probably made the greatest […]
