Is a Picture Worth 1000 Words?
After discussing all the many ways you can create a photo from text or informational content earlier this week, I received a few more queries about how to make them into photos and what other options would engage fans and customers in the images.
Just in case you missed it, or if you hadn’t noticed, photos gain more attention and engagement than just these […]
Last week began rather astonishingly when I saw this headline:
There it was in all its Facebook glory (on Mashable) that 50% of Consumers Value a Brand’s Facebook Page More Than Its Website. Good grief!
If you’ve poured money, blood, sweat […]
This article: Four Reasons to Jettison the Traditional Website and Go Social by Christian Briggs for Marketing Profs stopped me in my tracks (proverbially) yesterday. I had to check it out. Was someone actually advocating dumping your own paid-for, customized website in favor of only maintaining a presence on social sites like Facebook, Twitter and so on?
Oh! What he starts to […]
With the long weekend looming right ahead, I know lots of folks will be unwinding this weekend. Sipping a glass of wine or a bottle of beer in the backyard, waiting for the burgers or a nice tritip to finish on the grill, many of us get extra enjoyment from the extra day away from office stress.
I am not the only one who’d like to capitalize on all […]
Cue Leonard Bernstein’s Make Our Garden Grow on YouTube while you read.
The most successful gardening requires lots of things many occasional (or uninformed) gardeners don’t want to do. Double-digging. (I hate doing this, but I just did it for my new garden.) Amending soil with […]
Inwardly you cringe when those words hit your ears.
You smile at your prospect trying to cover up your embarrassment without giving away your embarrassment at not having anything beyond your business card to give her. Your mind races to come up with an adequate excuse while you look at the office ceiling tiles clenching your teeth to stall for […]
I’ve recently been updating my website to add a new social media service page, fleshing out the FAQs page, and at long last, filling in some Resources for my clients and site visitors. Having had the content of these pages prepared in some partially complete form for many months, I came to the conclusion that it was better to […]
In Get Instant Content Ideas to Kickstart Your Twitter Account, I suggested a few simple tunes to help jumpstart your Twitter account. Often with a new tool it’s difficult to get the brain in gear to grasp all the possibilities it has to offer.
Since there are so many different topics and styles you could consider for promoting your expertise, business and products, here are more examples of the […]
Some of my clients and lots of my prospective clients tell me they’re intimidated about starting a Twitter account. (Okay, they don’t really say, “I’m intimidated.” I infer that from their tone of voice and gestures.)
What they mean is that they’ve seen a few tweets and the 140-character truncated language is daunting to them. Perhaps they felt the learning curve would be steep. I know I did.
The good news […]
Many folks ask me why they should invest in using Twitter if they already have a Facebook page (and vice versa). After all, a tweet lasts but a few seconds and then it’s gone, lost in the stream.