17 09, 2012

Should You Go Social Only?

2018-01-17T15:31:10-08:00

Cover art for video: Abandon ShipThis article: Four Reasons to Jettison the Traditional Website and Go Social by Christian Briggs for Marketing Profs stopped me in my tracks (proverbially) yesterday. I had to check it out. Was someone actually advocating dumping your own paid-for, customized website in favor of only maintaining a presence on social sites like Facebook, Twitter and so on?

Oh! What he starts to […]

Should You Go Social Only?2018-01-17T15:31:10-08:00
31 08, 2012

Getting an Edge Over the Competition

2018-01-17T15:31:11-08:00

Marketing Toolbox

With the long weekend looming right ahead, I know lots of folks will be unwinding this weekend. Sipping a glass of wine or a bottle of beer in the backyard, waiting for the burgers or a nice tritip to finish on the grill, many of us get extra enjoyment from the extra day away from office stress.

I am not the only one who’d like to capitalize on all […]

Getting an Edge Over the Competition2018-01-17T15:31:11-08:00
22 08, 2012

Make Your Marketing Garden Grow

2018-01-17T15:31:11-08:00

My New Garden and Deck in Sonoma
Cue Leonard Bernstein’s Make Our Garden Grow on YouTube while you read.

I’m a gardener.
It’s just like marketing.

The most successful gardening requires lots of things many occasional (or uninformed) gardeners don’t want to do. Double-digging. (I hate doing this, but I just did it for my new garden.) Amending soil with […]

Make Your Marketing Garden Grow2018-01-17T15:31:11-08:00
8 08, 2012

Making Your Case – A Case Study in Credibility

2018-01-17T15:31:11-08:00

Case Study Banner

“Do you have something you can leave with me?”

Inwardly you cringe when those words hit your ears.

You smile at your prospect trying to cover up your embarrassment without giving away your embarrassment at not having anything beyond your business card to give her. Your mind races to come up with an adequate excuse while you look at the office ceiling tiles clenching your teeth to stall for […]

Making Your Case – A Case Study in Credibility2018-01-17T15:31:11-08:00
5 06, 2012

11 More Great Content Ideas to Kickstart Your Twitter Account

2018-01-17T15:31:12-08:00

In Get Instant Content Ideas to Kickstart Your Twitter Account, I suggested a few simple tunes to help jumpstart your Twitter account. Often with a new tool it’s difficult to get the brain in gear to grasp all the possibilities it has to offer.

Since there are so many different topics and styles you could consider for promoting your expertise, business and products, here are more examples of the […]

11 More Great Content Ideas to Kickstart Your Twitter Account2018-01-17T15:31:12-08:00
31 05, 2012

Get Instant Content Ideas to Kickstart Your Twitter Account

2018-01-17T15:31:12-08:00


Some of my clients and lots of my prospective clients tell me they’re intimidated about starting a Twitter account. (Okay, they don’t really say, “I’m intimidated.” I infer that from their tone of voice and gestures.)

What they mean is that they’ve seen a few tweets and the 140-character truncated language is daunting to them. Perhaps they felt the learning curve would be steep. I know I did.

The good news […]

Get Instant Content Ideas to Kickstart Your Twitter Account2018-01-17T15:31:12-08:00
10 05, 2012

Why Twitter Builds Your Target Audience

2018-01-17T15:31:12-08:00

Many folks ask me why they should invest in using Twitter if they already have a Facebook page (and vice versa). After all, a tweet lasts but a few seconds and then it’s gone, lost in the stream.

  • Yes, although many people use both platforms, many do not. So you are expanding your reach.
  • For those who do follow you on both Facebook and Twitter, your message is reinforced by being […]
Why Twitter Builds Your Target Audience2018-01-17T15:31:12-08:00
2 05, 2012

10 Tips to Twitter Success for Beginners

2018-01-17T15:31:12-08:00

If you’re completely new to Twitter, I’ll help you kick off your account so you get a good start. Here are my top 10 tips to help you get started on the right tweet. Note: these are just tips for getting your tweet wet! (Sorry, couldn’t resist the pun.) We’ll be doing blow-by-blow, this-is-what-it-looks-like a bit later:

~ 1 ~

Like any new social media: Set priorities and the time you’re willing to spend […]

10 Tips to Twitter Success for Beginners2018-01-17T15:31:12-08:00
2 05, 2012

Before You Tweet: Getting Ready to Launch a New Media Channel

2018-01-17T15:31:12-08:00

Twitter on Cornucopia

It’s said that at least half of all 500 million Twitter accounts are unused.

I, myself, had an account for eons before I felt I could devote the appropriate attention to growing a follower base. (Of course, I wish I’d starter sooner, too!)

Back in the day b.d. (before digital), marketing campaigns and their accompanying advertisements were planned out well in advance of rollout. Research was conducted about appropriate […]

Before You Tweet: Getting Ready to Launch a New Media Channel2018-01-17T15:31:12-08:00
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