29 10, 2012

Creating a Big Holiday Impact

2018-01-17T15:31:10-08:00
"I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." Maya Angelou

Maya Angelou’s sentiment is never more true than during the holidays. And whether or not it’s your family, friends or customers, the statement remains true: They may forget the details of your products or services, but they don’t forget how […]

Creating a Big Holiday Impact2018-01-17T15:31:10-08:00
6 10, 2012

Is a Picture Worth 1000 Words?

2022-08-06T10:53:29-07:00

Is a Picture Worth 1000 Words?

After discussing all the many ways you can create a photo from text or informational content earlier this week, I received a few more queries about how to make them into photos and what other options would engage fans and customers in the images.

Just in case you missed it, or if you hadn’t noticed, photos gain more attention and engagement than just these […]

Is a Picture Worth 1000 Words?2022-08-06T10:53:29-07:00
17 09, 2012

Should You Go Social Only?

2018-01-17T15:31:10-08:00

Cover art for video: Abandon ShipThis article: Four Reasons to Jettison the Traditional Website and Go Social by Christian Briggs for Marketing Profs stopped me in my tracks (proverbially) yesterday. I had to check it out. Was someone actually advocating dumping your own paid-for, customized website in favor of only maintaining a presence on social sites like Facebook, Twitter and so on?

Oh! What he starts to […]

Should You Go Social Only?2018-01-17T15:31:10-08:00
31 08, 2012

Getting an Edge Over the Competition

2018-01-17T15:31:11-08:00

Marketing Toolbox

With the long weekend looming right ahead, I know lots of folks will be unwinding this weekend. Sipping a glass of wine or a bottle of beer in the backyard, waiting for the burgers or a nice tritip to finish on the grill, many of us get extra enjoyment from the extra day away from office stress.

I am not the only one who’d like to capitalize on all […]

Getting an Edge Over the Competition2018-01-17T15:31:11-08:00
22 08, 2012

Make Your Marketing Garden Grow

2018-01-17T15:31:11-08:00

My New Garden and Deck in Sonoma
Cue Leonard Bernstein’s Make Our Garden Grow on YouTube while you read.

I’m a gardener.
It’s just like marketing.

The most successful gardening requires lots of things many occasional (or uninformed) gardeners don’t want to do. Double-digging. (I hate doing this, but I just did it for my new garden.) Amending soil with […]

Make Your Marketing Garden Grow2018-01-17T15:31:11-08:00
8 08, 2012

Making Your Case – A Case Study in Credibility

2018-01-17T15:31:11-08:00

Case Study Banner

“Do you have something you can leave with me?”

Inwardly you cringe when those words hit your ears.

You smile at your prospect trying to cover up your embarrassment without giving away your embarrassment at not having anything beyond your business card to give her. Your mind races to come up with an adequate excuse while you look at the office ceiling tiles clenching your teeth to stall for […]

Making Your Case – A Case Study in Credibility2018-01-17T15:31:11-08:00
5 06, 2012

11 More Great Content Ideas to Kickstart Your Twitter Account

2018-01-17T15:31:12-08:00

In Get Instant Content Ideas to Kickstart Your Twitter Account, I suggested a few simple tunes to help jumpstart your Twitter account. Often with a new tool it’s difficult to get the brain in gear to grasp all the possibilities it has to offer.

Since there are so many different topics and styles you could consider for promoting your expertise, business and products, here are more examples of the […]

11 More Great Content Ideas to Kickstart Your Twitter Account2018-01-17T15:31:12-08:00
31 05, 2012

Get Instant Content Ideas to Kickstart Your Twitter Account

2018-01-17T15:31:12-08:00


Some of my clients and lots of my prospective clients tell me they’re intimidated about starting a Twitter account. (Okay, they don’t really say, “I’m intimidated.” I infer that from their tone of voice and gestures.)

What they mean is that they’ve seen a few tweets and the 140-character truncated language is daunting to them. Perhaps they felt the learning curve would be steep. I know I did.

The good news […]

Get Instant Content Ideas to Kickstart Your Twitter Account2018-01-17T15:31:12-08:00
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