16 01, 2018

Where do customers come from?

2018-01-31T10:32:48-08:00

Where do customers come from?

Ask them! If you’re not already collecting this data, start today!

“I don’t remember,” can be heard frequently from customers who don’t want to be bothered with answering the query.

Rather than letting them off the hook, consider the consequences of not knowing: You won’t be able to predict the growth of your business if you don’t know where it’s coming from or at what frequency. It also leaves you in the dark […]

Where do customers come from?2018-01-31T10:32:48-08:00
25 04, 2016

Measuring Website Success

2016-12-11T16:09:17-08:00

Several months after I launch new websites, I check on their results in my page rank software as it takes upwards of 60 days for Google’s spider bots to “crawl” the site and rank its search success. When I see that most of the keyword terms we optimized the site for generate a #1 or #2 ranking in Google results (as I did for the client above), it’s like getting a nice pat […]

Measuring Website Success2016-12-11T16:09:17-08:00
14 03, 2016

Waiting for Facebook* Results?

2016-12-11T16:09:17-08:00

As a child, do you remember bugging your mom, “When’s supper gonna be ready?” Or, “Are we there yet?” Or waiting for the train to arrive (with your dad in it coming home from work)?

It seemed to take for-e-ver to arrive, didn’t it?

That’s what everyone wants to know about social media marketing: When will the customers come banging on my door in droves?

First, remember how your mom said, “A watched kettle never boils”? Or, “If […]

Waiting for Facebook* Results?2016-12-11T16:09:17-08:00
23 02, 2016

What Does It Take for Successful Facebook Marketing?

2016-12-11T16:09:17-08:00

A recent report on Marketing Profs provided interesting statistics to see how businesses stacked up against one another on this topic. A key finding by research  firm TrackMaven in the report, was the overall decline in consumer engagement. That wasn’t particularly surprising. But what got my attention was the sheer volume (or lack thereof) of work involved. And I’ve been pondering the results ever since to see how it compares with my own clients’ results. […]

What Does It Take for Successful Facebook Marketing?2016-12-11T16:09:17-08:00
11 01, 2016

Do you know what GE is?

2016-02-23T14:58:52-08:00

I could be wrong, of course, but this TV commercial has been irritating me since it launched last September. Perhaps you’ve seen it?

https://youtu.be/OvfU1NpCJQQ

This is just one in a series of commercials, “What’s the Matter with Owen?” But here’s the short version of the story: A just-out-of-college twenty-something proudly tells his friends he landed a job programming for GE. They look disappointed and confused, inquiring why he won’t be doing the great things […]

Do you know what GE is?2016-02-23T14:58:52-08:00
20 12, 2015

Facebook Wants You to Talk to Your Fans and Customers!

2016-12-11T16:09:18-08:00

Facebook recently introduced yet another upgrade to their services in an effort to further entice business page owners to improve their interactions with fans and customers. This is but one in a string of changes (seemingly for the good!) that has been rolled out since summer. Many are introduced without fanfare, leaving users to speculate their purpose and benefits.

This latest change came in mighty handy for me recently as I went to reply to a […]

Facebook Wants You to Talk to Your Fans and Customers!2016-12-11T16:09:18-08:00
19 11, 2015

Maximizing Your Marketing Efforts

2016-12-11T16:09:18-08:00

How do you get the biggest bang for your marketing buck?

Answer: Cross platform integration!

Sounds terribly geeky, right? Let me explain: The more marketing venues on which you have an active presence that also send viewers to your other active venues, the more you increase the possibility you’ll convert interested parties into sales. Repeat your message on as many platforms as you can.

Chances are you’ll reach more of your audience by appearing on several different venues – […]

Maximizing Your Marketing Efforts2016-12-11T16:09:18-08:00
15 10, 2015

All the Comforts of Home Leads to Business Success

2016-12-11T16:09:18-08:00

For Bonnie Walner, owner of RE:Design in Sonoma, her work as an interior designer and master gardener is most satisfactory when the client beams with pride and joy at finally having the home of their dreams.

While many still incorrectly assume employing an interior designer is a luxury, Bonnie explains in this episode of “Marcia’s Medleys” that most clients actually save money using her services AND get a beautiful home all […]

All the Comforts of Home Leads to Business Success2016-12-11T16:09:18-08:00
13 10, 2015

Turning the Light on an Electrical Career

2016-12-11T16:09:18-08:00

Bill Welch’s Northern Lights Electric has been turning on the power for Sonoma homes and businesses for forty years. He didn’t start in Sonoma, but a few wayward sheep did change the trajectory of things along the way. (More on that later.)

With a long family history as electricians (and his son currently running with the torch in the family business), Bill Welch described the growth of his business. From staking out construction sites, inevitably […]

Turning the Light on an Electrical Career2016-12-11T16:09:18-08:00
3 09, 2015

Creating a Fresh Face for a Salon Business

2016-12-11T16:09:18-08:00

The Need for Peace vs. The Need for New Customers

Your eyes are closed, muscles are slack, as creams and ointments are gently massaged into your skin, giving you the most luxuriant feeling of total relaxation and calm. All of the sudden the sound of a hairdryer firing up blasts through the quiet, breaking your mood. Next, you hear several voices chattering energetically further shattering your sense of sanctuary. And the thought begins dawn on […]

Creating a Fresh Face for a Salon Business2016-12-11T16:09:18-08:00
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