30 10, 2025

How to Get Your FAQs Straight

2026-04-08T15:30:20-07:00

How many questions do you get from your clients, your prospects, your website visitors — that sound basically the same every time? If you’re thinking “too many” (or even “some”), here’s something to consider adding (or improving) on your site right away if you don’t have one: a FAQs page.

How to Get Your FAQs Straight2026-04-08T15:30:20-07:00
17 10, 2025

Who’s your customer?

2025-10-31T12:02:25-07:00

Site works in all browsers. Check. Site designed mobile-first. Check. Site contains relevant product and service info. Check. You can find thousands of web designers who can check all the boxes. In fact, let’s not even restrict this to web design. We’re talking about how you choose partners for your business.

Who’s your customer?2025-10-31T12:02:25-07:00
3 10, 2025

Why the Right Website Questions Matter More Than Checking Boxes

2025-10-07T09:01:39-07:00

Site works in all browsers. Check. Site designed mobile-first. Check. Site contains relevant product and service info. Check. You can find thousands of web designers who can check all the boxes. In fact, let’s not even restrict this to web design. We’re talking about how you choose partners for your business.

Why the Right Website Questions Matter More Than Checking Boxes2025-10-07T09:01:39-07:00
25 09, 2025

Too Busy for AI? That’s Exactly When You Need It

2025-10-12T15:16:14-07:00

Short on time today? That makes at least two of us. That’s exactly where AI can help out. Workloads aren’t going to get lighter. An 8th day of the week is unlikely to appear on our calendars. For a long time, I thought AI would simply take too ...

Too Busy for AI? That’s Exactly When You Need It2025-10-12T15:16:14-07:00
10 09, 2025

Color: How Hue Makes You Feel (and Buy)

2025-10-06T20:38:02-07:00

Why Color Isn’t Just Decoration: Let’s not kid ourselves—color is one of your brand’s first pitches. Up to 90% of snap judgments are based on color alone, according to Help Scout’s Color Psychology in Marketing article. That’s your brand saying “hi” before you...

Color: How Hue Makes You Feel (and Buy)2025-10-06T20:38:02-07:00
10 09, 2025

Becoming a Small Fish in a Big Pond

2025-09-14T09:49:29-07:00

This week Google dropped a major hint that Google AI Mode (https://google.com/ai) will become the default for search within a few months. So what? You may think. For years, businesses have built credibility and authority by ranking...

Becoming a Small Fish in a Big Pond2025-09-14T09:49:29-07:00
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