The Power of Referral Business
Marcia Macomber2022-02-09T22:03:23-08:00“I used to never refer people,” stated Bill Welch, owner of Northern Lights Electric, a 40-plus year resident of Sonoma. “You couldn’t trust people,” he explained. I asked him to explain how it was that in more than 40 years of business in Sonoma he felt he couldn’t trust another contractor to refer work to them? After all, according to Nielsen, ninety-two percent of consumers trust referrals from people they know. “Well, my reputation’s on the line! The couple of times I tried to refer someone, they either didn’t follow up on the referral, or they botched the job so much it embarrassed me.”