Marketing any business can be a daunting task. But when you compound that effort with an array of obstacles, climbing that that mountain to success can appear to be more difficult to navigate than ever before. My guest on “Marcia’s Medleys” did just that: She trained for an entirely new career; moved across the country to launch it; had few contacts in her new hometown of Sonoma; and entered the medical profession — not exactly a field […]
Great photography is a crucial element of successful marketing. With iconic images, such as the milk-moustached celebrities enjoying a glass of moo juice all the way back to the dog listening to the Victrola, strong visual images have been central to make or break successful brand marketing.
DIY or Hire a Pro?
Over the years equipment has technically improved considerably, making the capture of wonderful shots easier. But only a professional photographer has the experience and skill sets to consistently produce […]
According to a 2012 study by the Event Marketing Institute, 58% of event marketing participants purchased the marketed product after the event, and 86% of these consumers became regular customers. With those kinds of results, what is event marketing? And should you incorporate it into your marketing strategy?
Here’s one definition of Event Marketing:
Event marketing is a promotional strategy that involves face-to-face contact between companies and their customers at special events like concerts, fairs, and […]