5 07, 2015

What Makes Great Photography in Marketing and Portraiture

2016-12-11T16:09:19-07:00July 5, 2015|Art, Business Success, KSVY Radio, Marketing|

Great photography is a crucial element of successful marketing. With iconic images, such as the milk-moustached celebrities enjoying a glass of moo juice all the way back to the dog listening to the Victrola, strong visual images have been central to make or break successful brand marketing.

DIY or Hire a Pro?

Over the years equipment has technically improved considerably, making the capture of wonderful shots easier. But only a professional photographer has the experience and skill sets to consistently produce […]

1 07, 2015

What Makes Successful Event Marketing

2016-12-11T16:09:19-07:00July 1, 2015|KSVY Radio, Marketing, Online Marketing, Referral Marketing, Social Media|

According to a 2012 study by the Event Marketing Institute, 58% of event marketing participants purchased the marketed product after the event, and 86% of these consumers became regular customers. With those kinds of results, what is event marketing? And should you incorporate it into your marketing strategy?

Here’s one definition of Event Marketing:

Event marketing is a promotional strategy that involves face-to-face contact between companies and their customers at special events like concerts, fairs, and […]