Part 4 on the Elements of Good Design
No Contrast? No Like-y!
I opened my snail mail and there it was: fodder for a newsletter. I should state up front that I’m a member of this winery, so I periodically receive promotions and news from them (usually by email), and I still love their wine. But this stopped me cold in my tracks. Quel dommage!
Why is it so important for you, the non-designer, […]
Part 3 on the Elements of Good Design
Coke vs. Pepsi – a familiar battle, no?
(No, I’m not asking you to draw a connection between soccer and these cola brands.)
Last year Pepsi didn’t run a single ad in the Super Bowl. This year they did, along with arch rival, Coke. Turns out Pepsi got a big surprise last year: Social media […]
Part 2 on the Elements of Good Design
Do you ever stop to look at an ad in a magazine, billboard or newspaper just because it looks great?
That’s what advertisers are hoping – even if you’re not the target market.
Getting folks to stop and look at a printed ad or an online banner ad is the name of the game. Some marketing executives estimate we are bombarded by […]
Part 1 on the Elements of Good Design
Dot, I cannot read this word.
Dot (she looks at the notebook):
What? Not […]